Privacy Policy

Viking Health Co. ("Viking Health," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our websites, applications, memberships, and services (the "Services"), you agree to this Policy.

1. Information We Collect

• Information you provide: name, email, phone, billing and shipping address, company, and account details.
• Health & performance data: information you share to deliver the Services — goals, fitness and nutrition inputs, biometric and lab results, wearable data (e.g., WHOOP), and check-in responses.
• Payment information: processed securely by our payment processor (Square). We do not store full card numbers.
• Usage data: device, browser, IP address, and how you interact with our sites and apps, collected through standard analytics and cookies.

2. How We Use Your Information

• To deliver, personalize, and improve your programs and the Services;
• To process payments, memberships, and orders;
• To communicate with you about your account, support, and updates;
• To maintain security, prevent fraud, and comply with legal obligations.

3. Health & Biometric Data

Health, biometric, and lab information is sensitive. We use it only to provide and personalize your Services, share it only with the team members and providers involved in your care, and apply reasonable administrative, technical, and physical safeguards to protect it. We do not sell your health data.

4. How We Share Information

We do not sell your personal information. We share it only with:

• Service providers who help us operate (e.g., Square for payments, MacroActive for the member portal, lab and wearable partners), bound by confidentiality obligations;
• Your coaching team and advisors, as needed to deliver your programs;
• Legal authorities, when required by law or to protect rights and safety.

5. Cookies & Analytics

We use cookies and similar technologies to operate our sites, remember preferences, and understand usage. You can control cookies through your browser settings; disabling them may affect some features.

6. Data Security

We implement reasonable safeguards designed to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active and as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights & Choices

Depending on your location, you may have the right to access, correct, delete, or restrict the use of your personal information, and to opt out of certain communications. To exercise these rights, contact support@vikinghealth.world. You can unsubscribe from marketing emails at any time using the link in those emails.

9. Children's Privacy

The Services are intended for adults (18+). We do not knowingly collect information from children. If you believe a child has provided us information, contact us and we will delete it.

10. Third-Party Links

Our Services may link to third-party sites and tools. We are not responsible for their privacy practices; please review their policies.

11. Changes to This Policy

We may update this Policy from time to time. Material changes will be reflected by the "Last updated" date above. Your continued use of the Services after changes take effect constitutes acceptance.

12. Contact

Questions about your privacy? Contact us at support@vikinghealth.world.